Thank you for bringing this to our attention and for sharing your experience — it’s incredibly valuable for us to understand where potential growth opportunities lie and how we can improve our platform to better support them.
At the moment, adding a subscription checkbox directly to the default WordPress user registration page (/my-account/) is not a feature we currently support. However, we’ve passed your suggestion along to our product team for consideration in future updates.
In the meantime, our team has looked into a possible workaround that may help you achieve a similar outcome. You could use tags and webhooks to convert registered users into subscribers. Here’s a brief overview of how that could work:
Tag new contacts at registration – When users register through the /my-account/ page, you can assign a specific tag to these contacts.
Sync to Omnisend – These tagged contacts can be synced to Omnisend as non-subscribed contacts.
Segment & automate – Create a segment based on that tag and set up an automation that triggers when a contact enters the segment.
Use a webhook step – Within the automation, include a webhook that sends a PATCH request to convert the contact to a subscriber using our API: PATCH /contacts/{contactID} – Omnisend API
While this workaround requires a bit of setup, it can help ensure those new contacts are properly subscribed through a compliant and automated process.
We truly appreciate your feedback and hope this helps bridge the gap in the meantime. Let us know if you need any assistance implementing the workaround — we’re here to help!
Appreciate your team coming up with the suggestion and work around.
I currently do use the webhooks for existing gaps in the integration. So can add the user as a non-subscribed contact easily enough.
The automated email flow (sorry if it didn’t understand this there is some ambiguity between webhook automations and Omnisend automations) following registration of a user, would still require the user to consent to receive marketing emails? I understand this could be a consider a “grey” area but can’t see it being fully compliant…
Potentially the user could be redirected post registration (thank you page) and signup forms could be add there. but as Woo/WP reuses the page for checkout account creation as well, that breaks a key conversion flow.
Thank you for the follow-up and for highlighting the compliance angle—you’re absolutely right to be cautious here.
To help navigate this, one approach we can suggest is building a workflow that keeps everything in one place while still giving the user a clear opt-in choice:
Trigger: The automation starts when a user registers (enters your segment with a specific tag).
Email: Send them a message asking if they’d like to receive marketing emails, with a clear call to action (opt-in).
Delay: Add a short delay to give them time to interact.
Split: Use a split based on whether the contact clicked the CTA.
If not clicked → Leave the contact as non-subscribed.
This way, consent is explicitly given through interaction, and the flow remains compliant while minimizing disruption to the checkout or account creation experience.
If you run into any challanges while implementing this or want us to double-check your automation logic, our support team is one message away!
Just some quick feedback to assess the “scale” of this issue and the gauge positive impact a fix would likely have for Omnisend customers. 1/6th of our email subscribers, have a wordpress account and are not subscribed for email. If we just look at Woo user accounts that equates to 1/4 of the database.
This hopefully underscore that the lack if an effective subscription at user registration, or activation plan (as suggested above), has on your ability to communicate with customers.
Thank you so much for sharing these insights — this kind of data is incredibly valuable.
Understanding the scale of the gap and the potential impact it has on communication and subscriber growth helps us better evaluate the importance of this functionality. We’ll make sure your feedback, along with the numbers you’ve provided, is passed along to our product team for further review and consideration.
We truly appreciate you taking the time to highlight this — it helps shape how we evolve the platform to better support businesses like yours. Please don’t hesitate to reach out if there’s anything else you’d like to share or explore further.
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