I'm in the process of building a semi-static WP site which functions partly as a blog, and partly as a professional portfolio. For the professional side of things, I'd like to showcase about 20 publications, linking to static on-site links (i.e. subpages, right?). BUT here's the part that seems tricky to me: I'd like them to appear on several different parts of the site (in the lefthand column like links), but not on every page of the site.
I'm sure the answer to this is really obvious, but I'm not quite sure how to do it! I'm new to WP, so I don't quite have a sense of terminology or the most appropriate means of doing simple stuff! Thanks!