One of our clients asked us to implement this plugin. We were concerned to see that the plugin creators have created a system where webmasters could create fake review information to send to Google even when there are no real reviews or ratings on their site.
As you can see below Sujay is making it difficult for non-technical users to abuse the system. I am still very concerned that homebrewn ratings will soon devalue any non-authoritive and documented rating system. I.e. we are all running after adding ratings now but Google will pull the ratings from SERPs soon due to abuse.
It’s happened to almost every innovation, starting with keywords, going through anchor text, comments then external links, infographics and soon ratings.
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