I am helping a blogger out with her blog. She makes about 6 to 7 post a day mostly about online deals. She currently has about 18,000 post. A lot of her traffic comes in from google, but they come through an outdated post. She is ranked high for a lot of keywords, but 90% of her post are expired deals. Causing her bounce rate to be high.
My questions are, Should we remove her old post? Maybe just the oldest 5k? Any tips for getting the category page ranked instead of each article?
Any tips really.