Support » Plugin: If>So Dynamic Content » Search Terms and SEO

  • I’ve got a couple general questions. The video mentions search term as one of the conditions we can set, but I don’t see it in the list below the video. Does If>So have this capability?

    Secondly, does If>So play well with SEO? I’m wondering if switching the content will present SEO problems.

    Thanks for the help.

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  • Plugin Author IfSo Dynamic Content

    (@ifso)

    Hi Rocky,

    Thank’s for reaching out!

    The search term condition
    The search term condition mentioned in the video relates to Google Ads campaigns. It is one of the most effective conditions, allowing you to match the user’s search term and your landing page content. It has a proven track record of bringing about an immediate improvement in conversion rate, bounce rate, and engagement. Please see a detailed explanation here: https://www.if-so.com/google-ads/

    Dynamic content and SEO
    Dynamic content and SEO are a complex subject that has many layers. On one hand, when you provide a personalized experience, visitors remain on your website longer, download more offers, and ultimately purchase more products…further enhancing the organic traffic to the page. On the other hand, you always have to consider how do crawlers index the content. The answer for the last question changes depending on the condition you use. We will publish a comprehensive article and recommendations very soon. I will let you know of course.

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