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  • Plugin Author Thomas Geiger

    (@duracelltomi)

    Hi,

    Since Google Tag Manager has now a Scroll trigger, using this or an element visibility trigger cold give you a scroll report without the feature of GTM4WP.

    But since the scroll tracking of GTM4WP focuses mainly around post content and not the percentage of the scroll, you might want to use it as well.

    There are five dataLayer events you can use in your trigger definitions:

    * gtm4wp.reading.articleLoaded: the content has been loaded
    * gtm4wp.reading.startReading: the visitor started to scroll. The timeToScroll dataLayer variable stores duration since the article loaded (in seconds)
    * gtm4wp.reading.contentBottom: the visitor reached the end of the content (not the page!). timeToScroll dataLayer variable updated
    * gtm4wp.reading.pagebottom: the visitor reached the end of the page. timeToScroll dataLayer variable updated
    * gtm4wp.reading.readerType: based on time spent since article loaded we determine whether the user is a ‘scanner’ or ‘reader’ and store this in the readerType dataLayer variable

    You can create separate triggers for those GTM events and then attach a GA event tag or something else that you need to make use of those interactions.

    Awesome answer! Thank’s so much for responding. I love the plugin btw!

Viewing 2 replies - 1 through 2 (of 2 total)
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