Rich Snippets

Hi,

Since Google forbids uses a Google reviews in the schema markup (“…it shouldn’t be marked up with structured data though…” https://www.seroundtable.com/google-reviews-web-seo-26330.html), you can add this through AggregateRating (as we done this in the Business plugin), for instance:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your business name",
  "image": "https://yoursite.com/logo.png",
  "@id": "",
  "url": "https://yoursite.com/",
  "telephone": "+1 111 222 33 44",
  "priceRange": "$$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "street",
    "addressLocality": "city",
    "addressRegion": "NY",
    "postalCode": "zip",
    "addressCountry": "US"
  },
  "aggregateRating": { 
    "@type": "AggregateRating",
    "ratingValue" : "5.0",
    "ratingCount": "23"
  }
}
</script>

However, please keep in mind following limitations regarding to this:

1. Google does not guarantee that your structured data will show up in search results even if structured data is marked up and can be extracted successfully according to the testing tool https://developers.google.com/search/docs/guides/mark-up-content#how_does_it_work

2. Google does not index Rich Snippets on homepage.

Our recommendation: Don not place a the rating markup for each page of the site because in this case Google might consider a schema markup as duplicate content. This rating markup must set for the one page where is describes the thing that has this rating.

Thanks!

• This reply was modified 5 years ago by richplugins.