Support » Plugin: MonsterInsights - Google Analytics Dashboard for WordPress (Website Stats Made Easy) » Replace Google Tag Manager with Universal Code?

  • Resolved Gretchen Louise


    My clients keep receiving recommendations from their hosts to deactivate MonsterInsights because it uses Google Tag Manager, “which causes lots of unnecessary JavaScript execution time.” The recommendation is to replace it with Google Analytics’ Universal Code, “which is much lighter.”

    Do you have plans to allow for a choice between the two, as people continue to try to optimize their sites for Core Web Vitals?

    Thank you!

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  • How were you even able to connect Monsterinsights with Google Analytics? It doesn’t show in my list. I’m assuming it’s because there is no UA.

    Plugin Author chriscct7


    Hi there,
    MonsterInsights supports both GAv3 and GAv4 (with Universal Compatibility enabled). We’re going to be adding support for GAv4 properties without the Universal Compatibility option checked soon as Google releases their final APIs for it for us to use.

    We don’t have any immediate plans to offer a analytics.js option. Gtag.js offers a number of improvements over analytics.js including exclusive features that we use in MonsterInsights. That being said, we’re working with Google on a number of Site Web Vitals initiatives (including them working on that particular issue) including gtag.js deferral loading and locally hosted versions and others that are coming in the next release of our plugin, and more in future releases. Lots to come on this front!


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