Upon clicking the highlighter button: visitor's mouse cursor changes to a pen and s/he can highlight any part of your web-page - in color. Mouse over any highlight and post it to **any** Social Network or Social Bookmark site.
Easy Share: helps visitors promote your site.
* Share highlights with anyone
- No special software needed
- No signup needed
- Makes sharing very effective since readers can immediately focus on the highlights while keeping the context and content intact.
* Share using: **E-Mail**, **Blogs**, **IM**, **Social Networks**, **Social Bookmarks**, **Forums**, Comments. or any medium!
* Puts a Micro-wrapper around the functionality of AddThis, ShareThis,
* AddToAny etc. so that readers can easily draw attention to what they want to share on your page without having to go through the tedium of copying parts of a page, and pasting them into email with a link. Does it all automatically for the user by **simply using a highlighter pen** that is familiar to everyone regardless of age, sex, race, religion, or geography!
* Post to Facebook, Twitter, MySpace, delicious, digg, hi5, Technorati, Google, Yahoo, Bebo, BlackPlanet. over a 100 such websites.
* Automatically & instantly shortens URL (generates a MicroBookmark)
* **MicroBookmark goes directly to the highlighted portion** on your page and can have a custom name such as http://rooh.it/warSux
Viral links to your site:
* Automatically & instantly posts a link to your site
- on our Home Page,
- our **Collection** of user generated Highlights,
- that reader's blog and/or Social Networks, and
- in a **peer-to-peer** mechanism on ALL Social Networks, and Blogging Platforms using the related "My Highlights" [sidebar widget](http://roohit.com/site/s_lite.php 'Learn about it')
* The link to your site is posted with the implicit endorsement of
- being selected by "a known person" (friend),
- as being "interesting" (relevant!)
thence ensuring maximum visibility and credibility of your website.
* Uniquely remembers & restores highlights for each user (without asking anyone to signup)
* Email the highlights to anyone
* Anyone can see shared highlights (no special software needed)
* Post the Highlights to ANYWHERE
* Intelligent AJAX: does all this, without visitors ever leaving your page
Natural Publishing Tool
* Commonly used in the offline world
* **Insofar missing in the online world!**
* Gets you insights on what your visitors are interested in: tells you what
* parts of your page are of interest to your audience