Title: Problem with ads
Last modified: October 17, 2025

---

# Problem with ads

 *  Resolved [doggozila](https://wordpress.org/support/users/doggozila/)
 * (@doggozila)
 * [10 months ago](https://wordpress.org/support/topic/problem-with-ads/)
 * Hi there,
 * recently I have a problem with the ads, the plugin doesn’t register often as 
   you can see on this picture: [https://ibb.co/3Y1dpxXT](https://ibb.co/3Y1dpxXT)
 * For reference that page have 13 ads.
 * When I open the ads It will register all and show there in the toolbar, few seconds
   later will drop to zero.
 * Could this mean that ads will be prevented from showing or means something else.
 * I would like to learn as for example recently I can see from those 13 ads, I 
   get recorded impressions only on 2 or 3 sometimes.
 * Thanks
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fproblem-with-ads%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 8 replies - 1 through 8 (of 8 total)

 *  Thread Starter [doggozila](https://wordpress.org/support/users/doggozila/)
 * (@doggozila)
 * [9 months, 2 weeks ago](https://wordpress.org/support/topic/problem-with-ads/#post-18706623)
 * any news about this?
 *  Plugin Author [Martin](https://wordpress.org/support/users/martin11ph/)
 * (@martin11ph)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18715637)
 * Hi [@doggozila](https://wordpress.org/support/users/doggozila/) ,
   I can confirm
   your homepage does have 13-16 ads at the moment (fluctuating due to auto ads?).
   [Screencap here](https://drive.google.com/file/d/1Vpu65fsZLReqrtFwGyQw8jEcZCIHHVFv/view).
 * 
   One thing I do notice is that on page load, only the top 3 ad requests are firing
   for your Adsense. The other ad requests only load as the user goes further down
   which is a valid lazy loading behavior. It could be not a lot of people are scrolling
   down if you are consistently seeing 2-3 recorded impressions. Hope this helps!
 *  Thread Starter [doggozila](https://wordpress.org/support/users/doggozila/)
 * (@doggozila)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18718210)
 * Hi Martin,
 * Yes I noticed that I have problem with the lazy loading, so I installed WP Code
   Snippets and I disabled all lazy load everywhere. I wanted to ask if this would
   help me with the problem?
 * Also after I installed this plugin, now in the advanced ads plugin I have notification
   that says: Advanced Ads handles header and footer codes. You might be able to**
   remove Insert Headers and Footers**. 
 * I’m not sure what this mean, I only disable the lazy load in the other plugin.
   If you could tell me what does mean this notification in advanced ads plugin.
 * Once per month I have problems with the ads, my adsense stats stop to record 
   any impressions and sometimes after day or two, sometimes week to three weeks
   restart to record the impressions again. So, I looked in your pro paid offer 
   and saw there you have cache, lazy load options and more, could these options
   help me with this problems?
    -  This reply was modified 9 months, 1 week ago by [doggozila](https://wordpress.org/support/users/doggozila/).
 *  Plugin Author [Martin](https://wordpress.org/support/users/martin11ph/)
 * (@martin11ph)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18718445)
 * Hi [@doggozila](https://wordpress.org/support/users/doggozila/) ,
 * > I installed WP Code Snippets and I disabled all lazy load everywhere.
 * The lazy loading is likely from your theme and it actually is beneficial to have
   that on. No need to turn it off. If you turn off lazy loading, all ads will load
   but that doesn’t necessarily mean they are viewable. The key thing to address
   there is why people are not scrolling down. The few impressions are only a symptom
   of this main problem.
 * > If you could tell me what does mean this notification in advanced ads plugin.
 * This only means that Advanced Ads detects other ad insertion plugins and these
   could potentially cause conflicts.
 * > Once per month I have problems with the ads, my adsense stats stop to record
   > any impressions and sometimes after day or two, sometimes week to three weeks
   > restart to record the impressions again. So, I looked in your pro paid offer
   > and saw there you have cache, lazy load options and more, could these options
   > help me with this problems?
 * This might be policy-related if it keeps happening. Do you get emails from Adsense
   regarding restricted serving or temporary suspension?
 *  Thread Starter [doggozila](https://wordpress.org/support/users/doggozila/)
 * (@doggozila)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18718626)
 * So you suggest to deactivate the WP code insertion plugin from where I disabled
   the lazy loading and enable it the lazy loading again?
 * There isn’t other ad insertion plugin installed, I use only advanced ads and 
   have never used any other, this showed up after I disabled lazy loading.
 * I don’t have any policy restrictions and I have never had one or have ever received
   anything from adsense about restrictions or suspension.
 *  Plugin Author [Martin](https://wordpress.org/support/users/martin11ph/)
 * (@martin11ph)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18718722)
 * Hi [@doggozila](https://wordpress.org/support/users/doggozila/) ,
 * I see.
    1. To clarify, lazy loading isn’t disabled even now. I am not sure what setting
       you needed on WPCode but it did not take effect. As I mentioned earlier, the
       lazy loading seems like it is tied to your theme.
    2. You don’t need to worry about the notice if you just used WPCode to turn off
       lazy loading but since it did not take effect, if you have no other use for 
       WPCode, you can safely uninstall or deactivate that plugin to resolve the notice.
    3. Thanks for clarifying that your account did not have any restrictions or suspension
       from Adsense.
 * Going back to your dilemma. So with 10-13 ad requests per page, you only get 
   2-3 Adsense impressions. While the ad requests are confirmed to be going out,
   majority of them look to be returning unfilled. It could be that there isn’t 
   a steady flow of advertiser demand to your site due to either low viewability,
   low CTR or just an audience mismatch. Fill is something outside the scope of 
   our plugin, however. What I suggest if you are focused on programmatic ads like
   Adsense is to focus on high viewability and fewer ads to maximize your inventory
   premium and hopefully get advertisers bidding more.
 * Try to check your ad requests vs matched ad requests in your Adsense reporting
   to get a sense of your site’s fill rate. Thanks.
 *  Thread Starter [doggozila](https://wordpress.org/support/users/doggozila/)
 * (@doggozila)
 * [9 months, 1 week ago](https://wordpress.org/support/topic/problem-with-ads/#post-18720502)
 * I guess you checked the moment when I disabled the WPcode plugin, but now it’s
   enabled again so you can check, but I think lazy loading is disabled now.
 * You suggest to add fewer ads, (for example of those on home page, how much to
   remove from those 13) so I will try that as well.
 * Also wanted to ask why so often the ads in my blog list or archive lists are 
   not showing, I have installed the on feed advanced plugin too but 80% of the 
   time those ads are not showing on the list pages at all.
 * Maybe you could offer some help for that as well.
 * Thanks
    -  This reply was modified 9 months, 1 week ago by [doggozila](https://wordpress.org/support/users/doggozila/).
 *  Plugin Author [Martin](https://wordpress.org/support/users/martin11ph/)
 * (@martin11ph)
 * [9 months ago](https://wordpress.org/support/topic/problem-with-ads/#post-18722344)
 * Hi [@doggozila](https://wordpress.org/support/users/doggozila/) ,
   Typically, 
   it’s not the number of ads but the final density. You can read about ad density
   but there are some articles like [this](https://www.iab.com/wp-content/uploads/2019/04/IABNewAdPortfolio_AdExperience_CBA_Guide.pdf)
   from the IAB which state your ad density should not go over 30%. You can use 
   that as a reference.
 * Regarding the blog/archive/category pages, can you share a screenshot of how 
   you configured the insertion?

Viewing 8 replies - 1 through 8 (of 8 total)

The topic ‘Problem with ads’ is closed to new replies.

 * ![](https://ps.w.org/advanced-ads/assets/icon-256x256.gif?rev=2773443)
 * [Advanced Ads – Ad Manager & AdSense](https://wordpress.org/plugins/advanced-ads/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/advanced-ads/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/advanced-ads/)
 * [Active Topics](https://wordpress.org/support/plugin/advanced-ads/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/advanced-ads/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/advanced-ads/reviews/)

## Tags

 * [ads](https://wordpress.org/support/topic-tag/ads/)

 * 8 replies
 * 2 participants
 * Last reply from: [Martin](https://wordpress.org/support/users/martin11ph/)
 * Last activity: [9 months ago](https://wordpress.org/support/topic/problem-with-ads/#post-18722344)
 * Status: resolved