Title: Predicted_ltv invalid
Last modified: August 13, 2026

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# Predicted_ltv invalid

 *  [Dandry](https://wordpress.org/support/users/dandry/)
 * (@dandry)
 * [1 month, 2 weeks ago](https://wordpress.org/support/topic/predicted_ltv-invalid/)
 * Hello, thank you for creating this plugin.
   I found an issue with Purchase events.
   Meta reports that predicted_ltv was provided as an invalid value. Unfortunately,
   I did not have logging enabled at that time and I cannot find the actual value,
   but looking at the source code I noticed the calculation is based on `_woo_capi_cogs`
   meta field, which is not defined in the plugin, but only used.My assumption is
   that it is the root cause of the issue, however I decided to reach out and ask
   what is the reasoning behind this field, given it’s only used and not explicitly
   defined.I also believe that since the value for that field is missing, the LTV
   always equals to the order total, which may be false in many cases.
 * Thank you.

Viewing 1 replies (of 1 total)

 *  Plugin Author [capiflow](https://wordpress.org/support/users/capiflow/)
 * (@capiflow)
 * [1 month, 1 week ago](https://wordpress.org/support/topic/predicted_ltv-invalid/#post-18998823)
 * hi [@dandry](https://wordpress.org/support/users/dandry/) 
   Thank you for reaching
   out and sharing this observation!
 * You are completely correct. The `_woo_capi_cogs` field was intended for profit-
   based Value-Based Bidding (VBB). When that field was empty, the calculation defaulted
   to `predicted_ltv = order_total`, which Meta flagged as an invalid value.
 * We have resolved this in **v1.1.1**

Viewing 1 replies (of 1 total)

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 * 1 reply
 * 2 participants
 * Last reply from: [capiflow](https://wordpress.org/support/users/capiflow/)
 * Last activity: [1 month, 1 week ago](https://wordpress.org/support/topic/predicted_ltv-invalid/#post-18998823)
 * Status: not resolved