Powerful and flexible but require skill

I use WooCommerce a lot and what I like most is the flexibility and
extensibility that makes it really powerful almost without limit. Bear in mind that this is especially the case as long as you have advanced customization skills (know quite a bit of PHP, CSS and such) and/or got resources to take in professional development help to get a high performance store. If you don’t have any of these two things at you disposal then WooCommerce can still give you a performing e-commerce experience but certainly within boundaries. In my opinion there is easier solutions for the average newbie who want to get a quick, good looking and income producing store without certain experience or resources. Like Shopify for example, which I think can save some WooCommerce users a lot of hassle. Still in the long run if you’re serious about ecom then Woo is still the most flexible and extensible plattform I’ve used. It keeps being my number one choice of when it comes to selling online.