If they are changed into real pages you will have to have something on them, otherwise Google will be indexing a blank page and that’s what visitors will see.
What I did was create Custom Links, Add to Menu then Edit the Custom Link and remove the URL. End result is a custom link with no URL but it still features on the menu. Basically, it’s there for formatting purposes only. I then add SEO info to each category via the Edit function on the Dashboard.
If you have a look at my site – http://www.brandnewbaby.co.uk – all of the Main Menu items on the left menu were originally links to actual pages, however they were showing up a blanks on Google SERPs because there was nothing on them. They are now Custom links (blank) and I’m in the process of making the categories SEO friendly via the plug-in.
Worked this out myself so not entirely sure it’s the right approach, but Google indexing blank pages cannot be a good thing.
p.s. gradually deleting the old pages so some will still show up 🙂
I haven’t even thought about the issue with blank pages. Thanks for the info! So I basically have the same set-up as you have right now – I removed the links to the Custom items and use category items as subs. Anywayz….
You mention you are in the “process of making the categories SEO friendly via the plug-in.” Are you referring to adding SEO info on the category item itself or something else?
I’m adding SEO info to the category via Edit, based on the guidelines the plug-in gives for pages (70 characters for title) etc. Not sure if that’s the correct approach but seems logical.
One thing you might want to do is sign up to Google Webmaster tools. You can run various site checks that will show up any major SEO holes in your approach. Very useful
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