Support » Plugin: MailChimp List Subscribe Form » [Plugin: MailChimp List Subscribe Form] would it be possible to add Google Analytics tracking

  • I would like to use Google Analytics track when people submit their email address via the form so that I can use this as a significant conversion for my site.

    This could either be in the form of a Google Analytics ‘event’ or a ‘virtual pageview’.

    The virtual pageview would have the advantage that it would also then by possible to set up a Google Analytics funnel report using a custom ‘thank you’ page when the subscriber confirms their subscription.

    Does any of this make sense to anyone else? Would it be possible to do?

Viewing 8 replies - 1 through 8 (of 8 total)
  • Plugin Author mc_nate


    Hey there, Tim!

    Something like this is definitely possible not only with the WordPress plugin, but with the normal MailChimp forms as well. What we recommend for tracking that information is adding information on the “Signup Thank You” and “Confirmation Thank You”, just as you mentioned, in a hosted page. In MailChimp, you can point specifically to your hosted, custom “Thank You” pages like so:

    Can I design and host my own “thank you” pages instead of using MailChimps?:

    One thing to keep in mind is that, because the WordPress plugin displays all validation inline, you won’t get that “Signup Thank You” page for anyone who signs up using the plugin. If that’s a dealbreaker, you might want to use the embedded form without Javascript:

    How can I add my signup form on my website?:

    Let us know if we can help with anything else.


    Thanks, mc_nate,

    I had spotted the existence of the self-hosted option for “Confimation thank you” but had missed the fact that you can also host the “Sign up thank you”. Why, I do not know, since it’s made very clear in the documentation. Momentary blindness…

    I would hope that the “Sign up thank you” is an extremely close equivalent to the number of people submitting the form, unless something has gone wrong. And if I want to really check on that I can add my own signup form, as you suggest.

    But while we’re on the subject, how about adding GA tracking as an option on the standard “Thank you pages” in the same way as you offer it as a feature on the emails themselves?


    Plugin Author mc_nate



    You could do that by going to “Lists” -> “View List” -> “List Tools” -> “Google Analytics on Archive/List Pages”. Whew. That was a mouthful.

    Just add your info to that page, and we’ll track Analytics info for both your List Forms and your Archive pages. 🙂

    Brilliant. Thank you. Done!

    Plugin Author mc_nate


    Totally rad!

    Let us know if we can help with anything else, Tim!


    Hi mc_nate –

    I wanted to follow-up on tim_lb’s post with a slight variation. So Tim was looking for this, as am I:

    This could either be in the form of a Google Analytics ‘event’ or a ‘virtual pageview’.

    I have a client that has an inline MC sign-up box that is in the header of the site, using MailChimp 1.2.13. They don’t want a user to leave the page they are on. On signup, this page refreshes, appending the following hashtag to the URL: #mc_signup

    Can you share an easy way to track these signups as Events or virtual pageviews without a fair amount of heavy coding?

    Tyler, if your client could use a dummy parameter on reload instead of an anchor, something like this


    Then you would be able to track that straight away in GA and configure goals etc.

    It’s also possible to configure GA to use the # in tags etc, but that would take you into the ‘slightly heavy coding’ area because it would have implications for all other GA campaign tracking for a start.

    Hi Tim – yep that makes perfect sense. Was hoping to avoid the # coding, agreed. Identifying the confirmation URL isn’t an option in the WP plugin, but I’ll see if I can get in the code with the developer. Thanks much for the thoughts. – Tyler

Viewing 8 replies - 1 through 8 (of 8 total)
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