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[Plugin: Google Analyticator] Reporting Discrepancies

  • mattbodie
    Member

    @mattbodie

    I have recently run a string of ads with another website. Their reporting using Dart Ad Manager (Doubleclick-Google)for the first month claimed 916 click-throughs to the site. Google analyticator only reported 366 referrals.

    Why the discrepancy? The site we are advertising with is fairly renowned, so I don’t really suspect that they are lying to me.

    http://wordpress.org/extend/plugins/google-analyticator/

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