Wooohoo - resolved! And by a nooob too.
What I wanted was a way to say: this event is sticky (featured), stick it to the top of the events page above the search & list of other events.
But with the CUSTOM POST TYPE events posts being contained and controlled by a PAGE and not being a regular list of posts, showing a sticky post was proving to be a bit tricky.
I used http://wordpress.org/extend/plugins/sticky-custom-post-types/
which, after adjusting the settings in SETTINGS > READING, adds a little "Stick this to the front page" box to your add/edit events post.
THEN... after searching the net I added the following code (from here http://wordpress.stackexchange.com/questions/39483/broken-pagination) to the VERY TOP of wp-content/themes/twentyten/plugins/events-manager/templates/events-list.php
(You also have to tell events manager to ignore formats in events-manager-options#pages > Event List/Archives > Override with Formats? > NO... then it will go looking for the events-list.php page)
//////////////////////////////////////////////////////////////////// START STICKY
// 1st loop - index.php
// Get IDs of sticky posts
$sticky = get_option('sticky_posts');
// First loop to display only my single, most recent sticky post
$most_recent_sticky_post = new WP_Query(array(
// Only sticky posts
'post__in' => $sticky,
// Treat them as sticky posts
'ignore_sticky_posts' => 1,
// Order by ID
'orderby' => ID,
// Get only the most recent
'posts_per_page' => 1
while ($most_recent_sticky_post->have_posts()) : $most_recent_sticky_post->the_post(); ?>
<!-- loop code -->
<?php the_title(); ?>
<?php the_excerpt(); ?>
<?php endwhile; wp_reset_query();
/////////////////////////////////////////////////////////////////////////////// END STICKY
It's very basic but it works. Just need to make it look pretty, add more than ONE sticky, add a slider, and more more more... but, still, I GOT A STICKY POST!