Social Media Management Tools Comparison
Social media Management includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. There are many web tools and applications out there that related with social media management, but not all are created equal. As you know, a good social media management tool will be very helpful for your business. That is to say, it is one important step for you begin to run your business, especial for start your social media marketing journey. In this article I will discuss three tools I’ve tried for connecting to all social networks account and we’ll take a quick look at the different features they offer too.
Worphy is a free social media management platform for businesses and organizations to efficiently manage accounts across multiple social networks from one secure, web-based platform. Main features are message scheduling, team collaboration, multiple social networks support (Facebook, Twitter, Weibo, QQ and Renren), analytics, knowledge management, customer service, text to picture, content library and dashboard etc.
With the free version, you can add multiple social network accounts and immediately start your social media marketing journey. The Teams & groups management feature allows you link your team members with specified social accounts. This will make your social network accounts more secured through this team collaboration feature.
Another thing to notice with Worphy is its Facebook/Twitter scheduler. When you are about to post, you should find the following features are very handy. The picture library get you with millions online pictures. The “text to picture” allows gets around 140 characters limitation in Twitter. The picture merging feature helps re-organize your attached photos. Moreover, you can schedule wherever you are and it is with time zone support.
One thing I would be disappointing with Worphy is Google+ is currently unsupported. I hope that Worphy guys can consider adding it soon.
Sendible is an online marketing service for businesses and marketers to promote, grow and track their brands through the use of Social Media, Email and SMS messaging. Sendible is the easiest way to grow and build your brand online and is a one-stop-shop for all your marketing needs.
As you know, Sedible is a very easy platform for you to manage all you social networks, such as sending messages to all networks, scheduling your messages. However, the paramount point is that Sendible only provide 100 pieces of messages for free. You have to pay more to continue to use it. It is much expensive. Maybe I would consider it when it is cheaper next time.
Hootsuite is one of the most popular services and has been mentioned all over the web. It is packed full of features, including the ability to schedule tweets, of course. The interface is beautiful, customizable, and I’m impressed with how Hootsuite acts like a desktop client with the way it uses Ajax and other web technologies to keep things updated and dynamic.
Even though it’s overkill for scheduling tweets (if that’s all you want to do), it’s still simple enough to use for just that purpose. It has other time-saving features, such as automatic updates of your blog feeds into Twitter and threaded conversations to help you stay organized when following a lot of other tweeters.
To summarize, as a guy who post as much like I do, I would recommend Worphy as for its powerful scheduler. Besides, it is free. Still, if you need to manage your social accounts more than just Facebook and Twitter, HootSuite might be a better choice.