Part of every new site I make

As a professional WordPress web developer, this plugin is on my list of must-have’s when I create a new website.

I also use it to create vanity URLs for marketing campaigns so I can use a short and simple URL on a printed flyer that redirects to a page with custom UTM parameters to easily track acquisition and that campaign’s performance.

I’ve been using this plugin for a few years now and thought I’d finally write a review for it 🙂