The microdata within this plugin is perfect for any local business website. It establishes location and description of your website to all search engines for localized search keywords.
I am a Systems and Network Programmer and founded the Microdata Project to help others understand and use the complexity of microdata. I was tired of seeing companies who had the money to afford to hire people like myself push out of the way small businesses who could not.
Seo and microdata are becoming more and more complicated, it is my goal to make it simple. I hope you enjoy the plugin and don't listen to the negative people, try it out for yourself and watch your impressions shoot right up.
If you ever have any question all of our contact information is on the options page of the plugin or can be found here Microdata Project