[Nice Quotes] Hyperlinking footer titles?

I’ll be very concise and simple: I’m trying to hyperlink the word “Testimonials” on the footer of this page and link it to this URL:

http://els.elearningcouncil.com/justification/

As it turns out, this is a surprisingly unintuitive process and I can’t figure out how to do it. Any ideas?

Thanks,
Adib