Pros: I like the addition of this tool. It adds another dimension, research, and validating tool to the content arena. It helps me see what we forgot to include sometimes.
Cons: The backlink suggestions are rarely useful. We often see our own sites listed in the generated template doc of how competitors use the keywords.
Additional Feedback: As many people have mentioned SEMrush is expensive for small businesses and start-ups. Hence, only four starts. If you’re on a tight budget and find a way to squeeze this in, use every tool you can to improve your revenue generation. If the tools are not fully utilized, and optimization plans are not created and executed well, you won’t see the ROI.
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