Hello,
Thanks for sharing your thoughts. While Ally is indeed a free plugin, we’ve introduced a monthly visit limit to help ensure a sustainable, high-quality service for all users—similar to the approach many plugins take. Our goal is to support accessibility as an ongoing effort, and Ally includes essential tools to help you get started without cost.
We’re currently in a launch grace period and actively gathering feedback from users like you to better understand real-world needs. This means we may adjust the quota as we learn more. If your sites require a higher limit or more advanced features, optional paid plans are available.
We appreciate you giving Ally a try and are always open to hearing how we can make the experience better.
