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Accountancy Website - too busy? (29 posts)

  1. London Accountant
    Member
    Posted 8 months ago #

    Completely revamped my accountancy website the other day.

    Do you think I have gone over the top with the flashy design? ...for such a notoriously serious industry?

    The new site is based on HTML5 and CSS3 for the very latest in web technologies. Including features such as:

    • Ultra-responsive design to be mobile friendly
    • Parallax backgrounds
    • Multi-layer slider on the home page
    • A sticky menu that scrolls down as you do
    • Embedded google maps title background on the contact page
    • Case studies category animations
    • Rich Snippets mark-up for enhanced google listing appearance
    • AddThis Smart Layers sharing (floating on the left of each page – or along the bottom for mobile devices)
    • Search Engine Optimized
    • And lots of other goodies

    Would love to know what you think...

  2. Andrew
    Forum moderator
    Posted 8 months ago #

    Do you think I have gone over the top with the flashy design? ...for such a notoriously serious industry?

    Well who are your audience, corporates that use legacy software like old browsers? Does your site work in IE8 for example?

  3. London Accountant
    Member
    Posted 8 months ago #

    Hi Andrew. Good thought!

    Fortunately the business targets small to medium companies - none of which would have issues such as you mention.

    I know what you mean though - I have consulted at many large companies like government agencies that certify on really old tech and then never move.

  4. johnfotios
    Member
    Posted 8 months ago #

    I like the theme, it's great. It looks a bit stock theme like to me thought, especially with the stock photos you're using. Maybe try to add a personal touch?

    Fantastic theme, though! Great fun playing around with the latest stuff :)

  5. London Accountant
    Member
    Posted 8 months ago #

    Thanks John. Most of those I took the photos myself though, so not really stock! :) The core theme is also heavily modified by myself in css etc so it's brimming with personal touch - a little too much perhaps ;)

  6. LSB Web Design
    Member
    Posted 8 months ago #

    I feel there might be a bit too much going on with the homepage. Maybe simplify it and make the call to action stand out more.

  7. London Accountant
    Member
    Posted 8 months ago #

    Yes, I am with you there - I have been wanting to simplify the home page for a while but struggling for ideas.

    Plus I am a little torn - google that loves lots of content but users prefer simplicity.

    Hmmmm....

  8. LSB Web Design
    Member
    Posted 8 months ago #

    The section of text where you have GROW as large green letters could be reorganised as I glanced over this without paying attention to it. I actually think it's a nice idea but from a users point of view I think others might overlook it.

    Maybe awards and accreditation could be moved to the footer and made smaller. The why us and Tax & Business Centre section could also be reorganised to look neater as I feel this might be what makes it feel too cluttered on the homepage.

    If it's a choice of Google or users then choose users all day long. You can get all the traffic you like but at the end of the day Google won't be buying your services. Google seems to be moving more towards user experience as well so in the long run it's a win win situation.

  9. London Accountant
    Member
    Posted 8 months ago #

    Thanks for the feedback - much appreciated.

    Thinking about having the best of both worlds and either using accordions to expand each piece of content - or tabs, such as:

    http://theme-fusion.com/avada/tabs/
    http://theme-fusion.com/avada/accordion-toggles/

    Then users can see the info if they want to see, and google still gets fed :)

    I will do some playing on my local dev env....

  10. Quin
    Member
    Posted 8 months ago #

    I'd personally pull it back and make it look professional, without the flowers and the bold animation of the slider, the GROW (unless stylised) and have the images blending in with the background.

    Other than that, a good concept :-)

  11. London Accountant
    Member
    Posted 8 months ago #

    Compacted!! Please let me know if this is better?

    http://goringeaccountants.co.uk/

  12. LSB Web Design
    Member
    Posted 8 months ago #

    I like that better. I'd probably move testimonials out of the tabs and have that below the new tabs section.

    I'm also not convinced with the image slider at the top. I don't like how the images appear to move, it distracts from the actual content of the sliders and the rest of the page.

  13. London Accountant
    Member
    Posted 8 months ago #

    Not a fan of Ken Burns - I will see what I can do. Check back in 5 :)

  14. London Accountant
    Member
    Posted 8 months ago #

    Done, does look less dizzying now...

    Thanks for all the suggestions - all of them either addressed, or registered in my brain to address for later!

    Front page does look look a lot better already :)

  15. LSB Web Design
    Member
    Posted 8 months ago #

    Yeah that looks better, also you're kind of left waiting for the text to appear on the slider which is a bit annoying. If you can make that appear quicker instead of slowly being revealed it would improve the slider.

    I'd also recommend making all the slide transitions the same, either a slide or a fade usually works best. Most other transitions come across as gimmicky and since this is an accountancy site it's best to avoid this if possible.

  16. London Accountant
    Member
    Posted 8 months ago #

    Better?

  17. LSB Web Design
    Member
    Posted 8 months ago #

    Yeah that seems more professional.

  18. London Accountant
    Member
    Posted 8 months ago #

    Great, I can go and get some dinner now! :)

    Thanks again for all the feedback...

  19. London Accountant
    Member
    Posted 7 months ago #

    After watching: http://moz.com/blog/panda-optimization-whiteboard-friday

    I decided to reduce the size of my header, to push more content above the fold.

    Added bonus - I think it looks more professional also.

  20. RossMitchell
    Member
    Posted 7 months ago #

    Beautiful, love the flip transitions.
    Your social media does not go anywhere.
    Hide your G+/Twitter/Facebook untill they are connected and have live content there.

  21. London Accountant
    Member
    Posted 7 months ago #

    Hi Ross - how do you mean social is not connected?

    Do you mean the AddThis share buttons (which connect to the USERS social accounts) or do you mean the social share buttons in the 'follow us' boxes such as in the siderbar here:

    http://goringeaccountants.co.uk/blog/

  22. London Accountant
    Member
    Posted 7 months ago #

    Reading up more on Panda - I want to swop out as many stock photos for my own as possible.

    Probably THE most popular post on the site is the tax efficient company cars article. I took a few Lamborghini pics recently, may be tongue-in-cheek and swap out the post photo ;)

  23. RossMitchell
    Member
    Posted 7 months ago #

    Re social media not connected.

    In a floating box, on the left hand side is a column of icons. The top one is g+ then Linkedin, twitter facebook and MORE
    NONE of them work!
    All they do is take you to the CONTACT US page

    Get rid of them untill you have:

    • Established an account/login with that service
    • Have the time and expertise to converse with people using them

    You can bring them on in stages, it all takes time.

  24. London Accountant
    Member
    Posted 7 months ago #

    Hi Ross

    Many thanks for your feedback. But they all work fine for me and all of our other users. This is an AddThis layer (http://www.addthis.com/) - over 14 million sites use this tool.

    eg. you click on the google+ button and it takes you to YOUR google+ site. There you share the page on YOUR personal social media platform.

    So it looks like you are the one that needs to sign up to Google+ etc :) Worth doing as authorship is a big part of search engine optimization.

    We also have Google+, Twitter, LinkedIn etc business pages/accounts where you can follow us - these are in the 'follow us' box I described previously.

  25. RossMitchell
    Member
    Posted 7 months ago #

    Well then it must be my mistake, and one i share with lots of other people and the way they use facebook.

    When I hovered over the little pic of the white 'f' on the blue background, it gave me a line of: "http://goringeaccountants.co.uk/contact/#" while clicking on it gave me a popup webpage and an invitation to post about you on my timeline. Wont happen untill I ready your facebook pages.
    I habitually read the targets of links, IMHO only crooks show one and do something else.

    These are the most obvious social media links, i have been unable to find the follow us links.

    I want it to bring up your facebook page!
    https://www.facebook.com/pages/Goringe-Accountants/225840827478948
    I want to see what you post, the comments people post, and so on.
    This is how facebook works, I view your page, browse photos, your photos!

    So there is a widely used plugin that does it your way. I might be on my own but you did ask for oppinions.
    How stupid is a facebook link that doesnt take me to your facebook site, why bother even having one. Again my oppinion.

  26. London Accountant
    Member
    Posted 7 months ago #

    If something is not clear for users, then I want to know about it - so thanks for pointing out the lack of clarity over what buttons are associated with 'sharing' and what are associated with 'following'.

    As such, I have changed the AddThis solution to make this clearer. I am now just using their mobile share/follow tool for all browser sizes, not just mobile devices.

    Ctrl-F5 (refresh) the site pages to see what I mean.

    AddThis is great for sharing as it gives you weekly reports of activity and also allows users to do things like create pdfs or create print friendly pages very easily. As it is a layer, it also doesn't add external links to the page source code - meaning you aren't losing google page rank juice to all your social platform sites like facebook.

    Hopefully this is clearer now.

  27. RossMitchell
    Member
    Posted 7 months ago #

    Thankyou for understanding my point of view.

    May I now suggest that you change direction.
    I feel there is room in your layout for social media on every page, slide it into the header or footer. Please be sure that the link that shows on hover shows your social media url at that service, like "https://www.facebook.com/pages/Goringe-Accountants/225840827478948", similar for Linkedin, (not sure what twitter could do for you but there too) and the others, I feel that not showing the correct url is a breach of the social contract.
    If you are going to do the "post about me" style of social media, then please be clear to describe what this is, and what a wonderful benefit it could be to the right people. (get reminders of filing dates, etc)

  28. London Accountant
    Member
    Posted 7 months ago #

    I have zero control over how the AddThis code is implemented. All that is called is a piece of JavaScript from the WordPress template. The follow links and settings are entered through an AddThis control panel on the AddThis site, nothing is controlled from within WordPress. What is displayed is all pushed from AddThis themselves.

    As I say, I'm with the other 14 million website owners and think AddThis is great, we get lots of social traffic and interaction - so I won't be changing. Feel free to lecture AddThis directly though on your views.

    Thanks again for the constructive feedback.

  29. London Accountant
    Member
    Posted 7 months ago #

    Spent today reinventing the company logo.

    Wanted something that says "we do a personalized service" without looking too unprofessional.

    What do you think?

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