Hi Ozgirl and Andrew
In the next update there will be a new custom header which will add yet another H1 tag. (The background and text header and the home widget area.)
So the theme is completely space age! - But lacking in SEO!!!
I completely forgot, html markup as a consideration, I was completely focused on the functionality and design aspects and totally overlooked something basic and rudimentary. (This is my first theme.)
Not to worry though, the SEO markup can and will be addressed immediately, I'll get working on that now!
Luckily, the heading tags can be ordered easily enough and then I'll just give each headings a new css class so that the theme will retain visually identical.
Andrew, I agree that the markup tags are perhaps not as significant as people make out, however, the markup can be easily put right inline with best practices.
The html tags Ozgirl, was something I completely missed, thank you for bringing it to my attention.
The aim of this theme is to give people free access to a stylish mobile first theme for bloggers and small business'. Notice there is no pro version or any kind of marketing -that's the way it will remain. Whenever something can be improved - it will be.