Title: Missing value for advanced matching
Last modified: June 18, 2021

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# Missing value for advanced matching

 *  Resolved [ericyu](https://wordpress.org/support/users/ericyu/)
 * (@ericyu)
 * [4 years, 11 months ago](https://wordpress.org/support/topic/missing-value-for-advanced-matching/)
 * Hi,
 * I recently installed your plugin and so far it’s been very useful. But I keep
   getting the following error message from Pixel Helper Chrome Extension.
 * “The advanced matching value for [ct,st] is missing, or is formatted incorrectly.”
 * After some research on the web I found this page: [https://www.pixelyoursite.com/docs/facebook-pixel-help/enable-advanced-matching](https://www.pixelyoursite.com/docs/facebook-pixel-help/enable-advanced-matching)
 * According the this page, it seems like the missing values are city and state?
   But I do have value for these 2 slots. My e-commerce website is built for Chinese
   user so these values are in Chinese. Not sure if this is the reason that caused
   the issue. But apart from that both first name and last name are also in Chinese.
   So I’m confused.
 * By the way, when I checked on the value for ct and st on Pixel Helper Chrome 
   Extension, I found that both have the same values, unlike the others.
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fmissing-value-for-advanced-matching%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 1 replies (of 1 total)

 *  Plugin Author [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * (@pixelyoursite)
 * [4 years, 11 months ago](https://wordpress.org/support/topic/missing-value-for-advanced-matching/#post-14569740)
 * Hello,
 * Advanced Matching data is possible for logged-in users only, and we simply get
   the information that you have in your database for that particular user. In some
   cases we find values, in others we don’t.

Viewing 1 replies (of 1 total)

The topic ‘Missing value for advanced matching’ is closed to new replies.

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 * 1 reply
 * 2 participants
 * Last reply from: [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * Last activity: [4 years, 11 months ago](https://wordpress.org/support/topic/missing-value-for-advanced-matching/#post-14569740)
 * Status: resolved