A large amount of purchase events registering in the last 28 days through the website pixel that is not correlating to GA4 (694 through the website pixel) – Screenshot 1
There are also an extreme amount of add to cart event registering in the last 28 days (342k through to the website pixel) – Screenshot 2 We believe this data is just being sent from the server, and doesn’t seem to be from the website data – Screenshot 3
An ad set with $14k purchase revenue attributed – Screenshot 4 which is not correct
Could you please share the GA4 data so I can compare it with the pixel data? This will help me get a clearer understanding of any discrepancies and offer more accurate suggestions.
Let me know what you find, and we can work through this together!
Please disregard the UAT testing, as our team were also testing during that period for the website, but that was only in the test environment. No one interacted with the ads when testing.
I’m afraid the Quickforget link has already expired. Could you share it again, adding more time to it, or more views? If you can also share the one from the first post with the four original screenshots that’d be helpful as well.
After reviewing the screenshots, I can see that GA4 reports a 3226 count for the “Add to cart event” and the Meta Pixel is reporting a 342,307 count. Is my understanding correct?
To further troubleshoot this issue, I’d like to understand more about your setup. Could you please send me a copy of your site’s System Status Report?
This will allow me to check if there is anything that could impact the Meta Pixel count. Looking forward to your response. 🙂
Thank you for the additional details. As a first step, I can see your WordPress and WooCommerce database versions are outdated. Could you please try running all pending updates and see if that fixes it? You can take a full backup of your site before doing that or try the updates on a staging site to ensure nothing breaks.
Appreciate your step to update WooCommerce and WordPress.
I visited your site and noticed a few errors in the console. These errors appear to be caused by Cloudflare and it might be causing issues with Facebook for WooCommerce.
Could you please disable Cloudflare completely and check if the issue persists? Let me know when it is done so I can also check from my side.
Looking forward to your response. 🙂
Best regards.
This reply was modified 1 week, 6 days ago by Zubair Zahid (woo-hc). Reason: Adding image
Following on the same issue, when exported data from Meta Events Manager, server_received_count of AddToCart is significantly higher than browser_received_count. Where Purchase event is normal. What could cause the issue.
I’ve checked your site with Meta Pixel Helper extension, and it looks like you have two Meta Pixels firing on your site:
This may be causing the tracking discrepancies. When multiple pixels are firing simultaneously, it can lead to over-reporting of events like page views, add-to-cart actions, and purchases.
Can you review your Facebook Ads Manager to confirm which Pixel ID is the correct one for your advertising campaigns and data tracking. Typically, you should only need one Pixel active on your site unless you’re intentionally tracking different sets of data for different ad accounts.
Please can you give this a try and see if that resolves the issue on your end.
