Mail Goes to Spam Folder – Bad Server Reputation
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SparkPost says “No One Delivers Better than SparkPost”. Yes, delivered . . . to Spam. The very first test message I ran through the system went straight to the Gmail spam folder because Google does not trust the SparkPost servers. What’s the point?
See screenshot: https://postimg.org/image/sei75qldt/
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@michaelnorth
Sorry that you had that experience.From SparkPost document
You are receiving this error because Gmail uses the return-path domain for that error message. However, it is your from domain that the reputation is actually referencing. We have clients sending to Gmail from the same return-path and IPs that are not experiencing inbox issues.
So I’ll suggest a few things
– Add your own bounce domain. Then it’ll use your domain instead of sparkpost for the return path
– Follow this guide which will have more guides linked; to improve your deliverabilities with SparkPost.
– Also read this to get more idea about strategy to improve your reputation
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