• I’m currently using free version of the plugin but I have a issue. Firing the purchase event take so much time that we don’t capture users because they bouncing before pixel fires. Reason I think is all other scripts (monsterinsights, yoast, inline-css,…) are loaded before PixelYourSite plugin. Is there any way to move this pixel at the top of the head section?

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  • Plugin Author PixelYourSite

    (@pixelyoursite)

    Hi,

    If everything works as it should, the pixel would be fired fast enough in order not to miss any transactions. There is no way to fire the pixel in a different order.

    I really don’t think that’s the reason you miss some conversions. Here are other things to consider:

    1. Do you use PayPal? If yes, is auto-return configured? Even with auto-return configure, some clients will not get back to your website. In my experience, the impact is marginal.

    2. Do you use custom thank you pages for some of your products? If yes, the Purchase event won’t be fired there by default.

    3. Where do you look for conversion reporting? If it’s Ads Reports you’ll see only conversion generated by the ads. For global data, you have to look inside Facebook Analytics. There are various sections there, like Events Debugging.

    4. The pixel can be blocked by ad blockers, so some conversion will be missed anyway. The impact depends on your niche, but it’s usually quite marginal.

    5. User privacy settings can also block the pixel. Again, the impact is usually marginal.

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