It covers one single WordPress site or one multi-site installation.
Thanks for the info.
That’s pricey when you have multiple seperate sites. 🙁
Actually it’s not. Our highest price is when you buy one license for $39 per year. It drops if you buy more in a single purchase. During that year we give you unlimited SMS’s, unlimited priority scans using our server farm in Seattle and premium support.
When you’re used to paying nothing it’s high. When you look at other enterprise ready security products out there and our pricing, your jaw will drop at the great value you’re getting with Wordfence.
I am more than willing to pay for things with added value, and so I do on a regular basis, but when you have loads of sites, a developer or unlimited sites license would be a great value as well.
You also see this with lots of developers selling plugins: a single, multiple and unlimited license.
My 2 cents. 🙂
Most plugins and themes are just code. We back it up with a server farm that offloads much of the processing that occurs during a scan and other operations to save your memory and CPU.
Our bandwidth consumption in our data center averages 170 megabits per second and is constantly rising. That’s over 53 Terrabytes in data transfer per month. You should get a quote from any cloud provider for that kind of transfer and you’d be surprised how much it costs – along with climate control, biometric access to the servers, power, support, etc.
So every Wordfence installation has in incremental cost per site for us. It’s not a case of write a chunk of code and distribute it N times with the only cost being the dev time. We are forced to charge per site. The alternative for us is to remove a huge number of features and make the plugin more simplistic so it’s just straight up PHP that runs on your site, sucks up your CPU/memory and then we can have an unlimited license. But that’s not even feasible because for the core/theme/plugin verification function alone you’d have to have your own mirror of every version of every theme, plugin and core file ever released which is several hundred gigabytes.
We do give a lot to the free community too. For every free version of Wordfence, we actually give you full access to our scanning server and functions like core/theme/plugin verification, google safe browsing list scanning, malware scanning, scanning for signatures/backdoors etc. That all puts significant load on our servers and we hand that over to the community for free.
Our most significant cost is our customer support – human time costs more than server time. I’ve been trying to convince Kerry (my co-founder) to do premium support for free, but no such luck. And so more customers for us at a lower price costs us more than less customers at a higher price. So it would make strategic sense for us to raise our prices to say $99 per site license, but we’ve left prices low to give a larger part of the community access to our premium services.
I’m sure this is way more data than you’d like. But I’m sharing this with others in the community too – other folks who read this and have questions about why we charge or why we don’t have unlimited licenses.
Truth is, I’d love to have an unlimited license, but even our largest partnerships have a per-site licensing model for this reason.
Thanks for your feedback.
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