This plugin makes it easy for me to collect needed details on conversions through Gravity Forms.
I don't need to torture myself attempting to create Analytics Reports which anyway would give a limited set of information. Infogeniuz supplies all the "missing" information I need to get a full picture of my converting surfers - surfer location, search query term used, IP address, original visit time, previous visit time, current visit time and the time of form submission. Also referral URLs and content are noted.
This plugin gives me a complete picture of my conversions with no effort - Priceless!