Was looking for a very simple plugin to allow me to build an opt-in email list. I needed a simple widget in the corner with customizable text and for the widget to build a list within the admin section of my wordpress site. Really simple task. I tried several plugins and they all failed at this for one reason or another. This Plugin however worked perfectly. And although i only wanted the list, because this is so well set up and clean I will probably make it a more important part of my site.