is there an Ecomm_Prodid array data variable

  • Resolved overturn

    (@overturn)


    4 years, 6 months ago

    I have finally got to grips with your plugin, but I am stuck on trying to create an array of product IDs for a variable products for Facebook remarketing.
    I can’t see what data Variable to reference to pass on all the product IDs of variable products.

    I appreciate your plugin works with and is generally for the Google eco-system, but I am hoping you have come across this scenario before or are able to give me some pointers.

Viewing 4 replies - 1 through 4 (of 4 total)
  • Plugin Author Thomas Geiger

    (@duracelltomi)

    4 years, 6 months ago

    Hi,

    I usually turn on the Google Ads remarketing integration for WooCommerce and use the ecomm_* variables to populate Facebook pixel with the same data.

    evavangelooven

    (@evavangelooven)

    4 years, 6 months ago

    Hi Thomas,

    I might be able to help you out a bit. We have written a blog post on how to best align your Facebook catalog feed and Facebook pixel. See: https://adtribes.io/align-facebook-catalog-facebook-pixel/

    I don’t believe you really need an array of product ID’s to show on your variable pages.

    This would be the best set-up assuming you want to advertise on all your variants:

    • The variable product gets the product ID of the variable product itself (content_ids = variable product ID). You won’t be able to advertise on the variable product itself anyhow since it is the variants of that product that make it to your product feeds. Both Google and Facebook do not allow you to advertise on variable/parent products as consumers can only buy its variants;
    • The variants of the variable products gets the product ID of the variant itself (content_ids = variant product ID). You will have to make sure though that this product ID is also in the g:id field of your Facebook catalog feed so both the pixel and feed align
    • Simple products will get their own product ID as content_ids value.For simple products too you’ll have to make sure that the g:id field in your Facebook catalog feed is the same as in the pixel

    Hope this makes sense?

    All the best,
    Eva

    Thread Starter overturn

    (@overturn)

    4 years, 6 months ago

    Hi Thomas,

    This is essentially what I need, but it goes a bit over my head at the moment:

    https://www.simoahava.com/analytics/enhanced-ecommerce-facebook-pixel/

    I don’t want to add another plugin to the ecosystem, when yours can do the job with a couple of custom scriptsin GOogle Tag Manager.
    I will keep looking into it, but I would appreciate any help you can offer.

    Thread Starter overturn

    (@overturn)

    4 years, 6 months ago

    I think I have figured it out, I just need to utilise the already pre-existing event.
    Your plugin is very useful mate.

    Thanks

Viewing 4 replies - 1 through 4 (of 4 total)
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