Title: Is structured data for Google Search?
Last modified: April 12, 2017

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# Is structured data for Google Search?

 *  Resolved [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * (@considerthis1)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/)
 * Please could you tell me if amp structured data is exclusively for search results?
   Or, is it things like images for pages without images???
 * I was working on structured data for my desktop pages and none of it appeared
   in search… Would that be because of caching? or….????

Viewing 7 replies - 1 through 7 (of 7 total)

 *  [lancecarr](https://wordpress.org/support/users/lancecarr/)
 * (@lancecarr)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9021854)
 * Structured data is a way of communicating clearly to search engines as to the
   exact nature of all of your content. It does not “appear in search.”
 * It simply allows the search engines to understand more completely what is on 
   a page, what it is about and then it is up to the search engine provider to decide
   what to do with the page.
 *  Thread Starter [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * (@considerthis1)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9021885)
 * Thank you, Lance.
    But, why would a search engine want an image??? As I understood
   it, search engines don’t see images..
 *  [lancecarr](https://wordpress.org/support/users/lancecarr/)
 * (@lancecarr)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9022187)
 * It doesn’t “want” the image.
 * It wants to know what the image is and what the nature of the image is and where
   to find it and whether or not it could be a part of an image search result.
 *  Thread Starter [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * (@considerthis1)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9024037)
 * Hmmm. The AMP fill-in-the-blanks areas in Structured Data don’t ask for explanations.
 * The video I watched from Lazy Ass Stoner showed the rich snippets he entered 
   showing in Google Search.
 * Also, in one of John Mueller’s Google Hangouts they talked about structured data
   being required for a site to show up in the Carousel. I have no idea what the
   carousel is, but they clearly thought it was a desirable location for a site 
   showing up in Google Search.
 * For my sites, image search has shown my images based on their names…
 *  Thread Starter [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * (@considerthis1)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9024148)
 * Also, if you go to the Preview of your AMP search result, it shows the pictures…
   Only I’m not sure if it’s showing my AMP structured data pictures, or the Rich
   Snippet images I entered. I think it must be the Rich Snippet as per Lazy Ass
   Stoner.
 *  Plugin Contributor [ampforwp](https://wordpress.org/support/users/ampforwp/)
 * (@ampforwp)
 * [9 years ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9113007)
 * Hey [@considerthis1](https://wordpress.org/support/users/considerthis1/),
 * I would suggest you, to read this article on structured data.
 * [https://developers.google.com/search/docs/guides/intro-structured-data](https://developers.google.com/search/docs/guides/intro-structured-data)
 * Hope it helps.
 * Regards
    Marqas
 *  Thread Starter [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * (@considerthis1)
 * [9 years ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9113964)
 * Thanks. 🙂

Viewing 7 replies - 1 through 7 (of 7 total)

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 * 7 replies
 * 3 participants
 * Last reply from: [considerthis1](https://wordpress.org/support/users/considerthis1/)
 * Last activity: [9 years ago](https://wordpress.org/support/topic/is-structured-data-for-google-search/#post-9113964)
 * Status: resolved