No, you do NOT need to sign up for the web app to use the plugin. It works perfectly as-is.
Marketing Optimizer for WordPress vs. Google Content Experiments
Our system uses a rotation system that is similar to Google Experiments, in that it rotates based on the epsilon greedy, or 'multi-armed bandit' method. One key difference is that the Marketing Optimizer plugin allows for a user configurable ratio of exploration vs exploitation.
Marketing Optimizer for WordPress is REALLY easy to use, especially when compared with Google Experiments. Just create variations inside the WordPress interface, using the editor that you are already familiar with. Creating smart content experiments is time-consuming enough, without having to use an interface that takes even more of your time.
Here are some of the ways that Marketing Optimizer for WordPress is a better solution:
- You can stop a low-performing variation before the test is complete.
- You can run unlimited experiments with unlimited variations (Google Experiments limits you to 5 variations, 12 experiments).
- Receive REAL-TIME stats (Google makes you wait 2 weeks for statistical significance).
- Full integration with the Marketing Optimizer web app and its data (Sales, revenue, inbound calls...)