In accordance with Schema.org, Where should Rich Snippets go in theme? (4 posts)

  1. RichardWantsToKnow
    Posted 4 years ago #

    I've seen all the opinions of the various SEO plugin-people about getting Rich Snippets into a WP site. However, I haven't seen any that address the differences between the different content types (re: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170).
    To that end, I want to manually enter the RS into my theme(s). I'm trying to figure out where to put it; whether in the header.php file of the page/post content file. If in the header.php file, I'm not sure on where in that file.
    Would appreciate hearing from informed people who understand the schema.org application, since that is what Google uses.

  2. RichardWantsToKnow
    Posted 4 years ago #

    Follow-Up as to why I'm not interested in the plugins:

    Using one of the more well-known SEO plugins and then running the Google RichSnippet Test (http://www.google.com/webmasters/tools/richsnippets)on the site, here's an example of what the plugin missed (* indicates changes for confidentiality):

    name = Permalink to ********* Grand Opening ************
    rel = bookmark
    url = http://*********.com/************-grand-opening-*************/
    Warning: Missing required field "entry-title".
    Warning: Missing required field "updated".
    Warning: Missing required hCard "author".

    This error is reported for every page, which tells me the plugin appears to be non-compliant, and it's not the only one.

    Second example:

    linked author profile = http://*********.com/author/*authorsname*/
    Error: Author profile page redirects to another URL
    redirect url = http://*************.com/
    Error: Author profile page does not have an authorship link to a Google Profile. Learn more.

    Note: The error, "Error: Author profile page redirects to another URL", appears to be due to the canonical entry. Which tells me something is also not correct in the opinions of those who say to set it to the homepage URL.

    As you can guess, not having this data will probably leave the entire site with a diminished ranking.

    Therefore, I'm looking to find out how best to fulfill the needs that the largest search engine is ACTUALLY looking for, according to their own instructions.

  3. David Choi
    Posted 4 years ago #


    because the above reply answered the question...

  4. RichardWantsToKnow
    Posted 4 years ago #

    Could you elaborate on the deletion that you state was because the above answered the question?
    I wrote both, and am not sure what you mean.
    I could really use some info.

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