How to use the the Wootique Theme?

I have downloaded Wootique and the required WooCommerce plugin to my web page http://alilelly.com.au but i have no idea how to add photos to the homepage static grid or add the prices or set up my paypal, i have read that you need to buy something from http://www.woothemes.com before you get support but i don’t know what to buy to set it up, please help. Thanks