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How to correlate specific order to specific UTM

  • garygillick

    (@garygillick)


    6 days, 5 hours ago

    Hi,

    I’m running Meta Ads to generate product sales on my ecommerce store. I can see it is generating sales from within the Meta Ads Manager, but I’m not sure which products or customers it specifically generated.

    How can I view from my WooCommerce WordPress site which sales are attributed to my facebook campaigns?

Viewing 3 replies - 1 through 3 (of 3 total)
  • George Appiah

    (@gappiah)

    6 days, 3 hours ago

    You need code on your site to fire the FB ad pixel when a purchase event occurs. This is called “conversion tracking”.

    If you’re not doing conversion tracking on your site already, google “Woocommerce conversion tracking” for tutorials if you want to do this manually, or simply use this plugin:

    https://wordpress.org/plugins/woocommerce-conversion-tracking/

    Good luck!

    Thread Starter garygillick

    (@garygillick)

    6 days, 2 hours ago

    Thanks for the response @gappiah !

    I have the FB pixel on the site already. So I can see inside Meta what campaigns are converting. I’m just not sure how to see this information inside wordpress.

    I’d really like to see exactly which customers purchased as a result of the campaign, but I’m not sure how to figure that out. Any thoughts?

    Thread Starter garygillick

    (@garygillick)

    5 days, 7 hours ago

    Not sure if anyone has any ideas?

Viewing 3 replies - 1 through 3 (of 3 total)
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