Title: Heart Breaking
Last modified: June 4, 2026

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# Heart Breaking

 *  [mariadf](https://wordpress.org/support/users/mariadf/)
 * (@mariadf)
 * [6 days ago](https://wordpress.org/support/topic/heart-breaking/)
 * I don’t understand this move. Has SiteGround been taken sold to private equity
   and they’re just trying to kill the company? I’m sadly going to start looking
   at new hosting providers that I can trust, any suggestions?

Viewing 1 replies (of 1 total)

 *  [stanimirpanayotov](https://wordpress.org/support/users/stanimirpanayotov/)
 * (@stanimirpanayotov)
 * [5 days, 16 hours ago](https://wordpress.org/support/topic/heart-breaking/#post-18928422)
 * Hi [@mariadf](https://wordpress.org/support/users/mariadf/) ,
 * Thank you for the honest feedback. None of it is unfair, and we would rather 
   hear it than not.
 * To address the most important part first: no, we have not been sold. We are still
   the same company and the same team. You are also right that this was a change
   from how we usually approach new technology. We have not done an automatic plugin
   install like this before.
 * For context, what we were trying to do here was make the AI features introduced
   with WordPress 7.0 easier to use. The standard setup involves quite a few steps,
   including connectors, API keys, and separate models for different tasks, and 
   we wanted to remove that complexity for customers. Our intention was to offer
   it as a useful default, not to make that decision on anyone’s behalf.
 * That said, reading responses like yours, we understand that this did not come
   across the way we intended for some customers, and we take that seriously.
 * As for the plugin itself, it can be disabled with one click per site. If you 
   would prefer that we remove it across your accounts, just open a ticket and we
   will take care of it. If you decide to look at other providers, we understand,
   and we still appreciate that you took the time to share your honest feedback 
   with us.
 * Best Regards,
   Stanimir Panayotov

Viewing 1 replies (of 1 total)

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 * 1 reply
 * 2 participants
 * Last reply from: [stanimirpanayotov](https://wordpress.org/support/users/stanimirpanayotov/)
 * Last activity: [5 days, 16 hours ago](https://wordpress.org/support/topic/heart-breaking/#post-18928422)