Support » Plugin: WooCommerce Wholesale Prices » Guest checkout with wholesale pricing

  • Resolved sselip



    This is a pre-purchase inquiry. Is it possible to identify customers as being wholesale by having an admin assign them that role and then identify them as such by name or other identifier at checkout, without having made them log in? We want to use AdWords to send buyers right to a product page, so they can click “purchase” without having to log in. While we will target our AdWords campaigns to wholesalers, I’m certain some retail individuals will click through and try to make a purchase. We are happy to have their business, but at retail prices.

    Is the foregoing possible with your plugin?

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  • Plugin Author jkohlbach


    Hi @sselip,

    Thanks for the question. Sorry to say I’m afraid that showing wholesale prices to logged out users is not possible currently.

    The only way we can determine if a user should be able to see wholesale prices is via checking the user has the wholesale customer role.

    What I would say is that rather than shortcutting the process, you could look at adding some wholesale registration call-to-action near the product price like, “Want to see the wholesale price? Register here.”

    This might be a good way to capture the details of these potential customers so you don’t waste your advertising dollars by not being able to contact them again after they leave.

    Hope this helps give you some ideas 🙂


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