Great tool if you are contesting and giving away high value goods/services

Running contests are fun and seeing the excitement of each winner is indeed rewarding. However one of the challenges we faced running social media contests was evaluating its effectiveness beyond the individual winner. As a small brand with a higher costs of goods (Made in Canada) each contest isn’t cheap for us to run so any tool that helps bridge the gap between cost and ROI gets my attention. Our average transaction value is $320, so that analytics gained from running a contest where we are giving away jackets is invaluable.

I don’t remember how I came across RewardsFuel as there are a myriad of similar tools at one’s disposal. But the one thing the stuck with me most about Rewards Fuel was their willingness to listen and improve their product to fit our needs. The number one feature I needed was a seamless entry for our Instagram contests where RewardFuel captured data on new followers and photos getting tagged with our #HumanPoweredAdventures hashtag. The app was simple to use and simple to understand, and provided that analytical data for us to gauge the success of each contest we ran.