This is really great plugin.
This plugin let you create customizable posts. For example on PaDOG.net (portal where you can download online games and use them on your website) - there is field for SWF location, ZIP location, description and controls.
After filling every field, the game page looks exactly how I want it - swf location is used to embed the game, zip file is in button, description and controls are in proper positions. It's much easier than if users would have to create the whole page from scratch.