I run Toy Review Daily, a toy review blog website located at http://www.toyreviewdaily.com, and I noticed a substantial drop in my web site's traffic over the weekend, primarily from Google referrals. I wasn't sure what was going on until I thought to test a few things on Google this morning. I ran a Google search for several different articles that I've run, and sure enough, they're not being retrieved in the manner that they used to by Google--or not being retrieved at all. Instead, Google is retrieving and displaying tags from my site that link to the actual articles.
I'm one of the few people to review the Thundercats Claudus action figure online. Prior to the last week, if you searched "Thundercats Claudus Review", my blog entry (located at http://www.toyreviewdaily.com/2012/01/23/daily-toy-review-23-claudus-thundercats-series-2-4-2012-action-figure-bandai/) would be on the first page of results.
Now, for some inexplicable reason, Google skips the blog entry entirely and retrieves the Claudus TAGS PAGE (located at http://www.toyreviewdaily.com/tag/claudus/) in the first page of Search Results, which include a link to the blog entry, but never retrieves the actual review article.
It makes no sense to me why Google would ever prefer retrieving a page with a link to an article over an actual article, but that's what's happening.
I wrote a review for "Marvel Legends Piledriver" that was a first-page result last week. The URL is http://www.toyreviewdaily.com/2012/03/05/daily-toy-review-65-pileriver-of-the-wrecking-crew-marvel-legends-series-2-variant-2012-action-figure-hasbro/
For some reason I don't understand, now instead a search result sending the user directly to that review article, when you search for "Marvel Legends Piledriver Review" Google is now retrieving and displaying the "Marvel Legends" tags page on my site that links to that article -- http://www.toyreviewdaily.com/tag/marvel-legends/
If you go another page into the search results, Google links to the "Piledriver" tags page that links to the article -- http://www.toyreviewdaily.com/tag/piledriver/
The actual article doesn't come up in the Search Results pages -AT ALL- anymore, however. You can only reach it by going to pages that link to it.
I wrote a review for the Mega Bloks Cortana. Searching "Mega Bloks Cortana Review" used to turn up my blog article as a top search result, posted at http://www.toyreviewdaily.com/2012/02/02/daily-toy-review-33-halo-mega-bloks-cortana-figure-series-4-hero-pack-2012-blind-bags/
Instead, Google is now retrieving the "Cortana" tags page from my site, located at http://www.toyreviewdaily.com/tag/cortana/ and not bringing up the actual article in the search results at all.
If you go further into the results, Google pulls up more Tags pages (such as the "Halo-4" and "Mega-Bloks" tags) and sites that link to the article, but NEVER the actual article itself.
What's going on? My robots.txt is set to allow everything and always has been, and all these pages were already indexed and used to turn up prominently in the search results, so it's definitely not a blocking problem. Now my articles are nearly unreachable without going through hoops, and it's killing my site.
I didn't change or do anything different with my blog than what I've been doing previously, but now my Tags pages and pages linked to my site are getting much higher priority than my actual articles (if my actual articles show up at all in the results--they usually don't), and it's wreaking havoc on my site's traffic.
Can anyone help me? I'm so frustrated and confused! Is there anything I can do to fix this?