Title: Google Ads Traffic
Last modified: May 28, 2026

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# Google Ads Traffic

 *  Resolved [wpprup](https://wordpress.org/support/users/wppraesenz/)
 * (@wppraesenz)
 * [2 weeks, 1 day ago](https://wordpress.org/support/topic/google-ads-traffic/)
 * Hello,
   after installing matomo freshly it seems to ignore the suffices of my 
   Google Ads ads/assets etc. (?pk_campaign=AdWords&pk_kwd=K….) and count them as
   coming from the organic Google Search. An exchange of these suffices would be
   very laborious because this suffix is not a global one but specific, individually
   attached to each URL of a single ad or asset. So I hope there is a simple solution
   because it worked fine before the new installation. Thanks in advance.
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fgoogle-ads-traffic%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 7 replies - 1 through 7 (of 7 total)

 *  Plugin Support [dizzyatinnocraft](https://wordpress.org/support/users/dizzyatinnocraft/)
 * (@dizzyatinnocraft)
 * [2 weeks, 1 day ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18922363)
 * Hi [@wppraesenz](https://wordpress.org/support/users/wppraesenz/), I’m not sure
   what could have changed by a fresh install that would cause this behavior, pk_campaign
   and other params should be detected by default. If you visit one of these URLs
   directly (ie, [https://yourwebsite.com/?pk_campaign=AdWords&&#8230](https://yourwebsite.com/?pk_campaign=AdWords&&#8230);),
   then check the Visits Log in Matomo, is the campaign detected?
 *  Thread Starter [wpprup](https://wordpress.org/support/users/wppraesenz/)
 * (@wppraesenz)
 * [2 weeks ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18922851)
 * Thanks, but no.
 *  Plugin Support [dizzyatinnocraft](https://wordpress.org/support/users/dizzyatinnocraft/)
 * (@dizzyatinnocraft)
 * [2 weeks ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18923041)
 * I assume you mean the campaign wasn’t detected in your test visit? Can you provide
   an example URL and a screenshot of what gets recorded in the visits log?
 * Are you using any premium plugins? And can you provide your system report: [https://matomo.org/faq/wordpress/how-do-i-find-and-copy-the-system-report-in-matomo-for-wordpress/](https://matomo.org/faq/wordpress/how-do-i-find-and-copy-the-system-report-in-matomo-for-wordpress/)?
 *  Thread Starter [wpprup](https://wordpress.org/support/users/wppraesenz/)
 * (@wppraesenz)
 * [2 weeks ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18923111)
 * Thanks and sorry for the short answer. Here is a URL:
 * [https://praesenz-web.de/rueckfuehrungstherapie/?pk_campaign=AdWords&pk_kwd=R%C3%BCckf%C3%BChrung](https://praesenz-web.de/rueckfuehrungstherapie/?pk_campaign=AdWords&pk_kwd=R%C3%BCckf%C3%BChrung)
 * But, sorry, I do not know what to show you when it does not show as campaign 
   traffic in Matomo!?
   Premium plugins: What do you mean exactly? Something like
   WP Rocket? I would not hesitate to give you the system report, but not here…if
   you gave me an email address I will do that gladly per mail. Could this ignorance
   of the suffix stem from a privacy option? Perhaps I changed something here in
   direction of greater strictness!?
 *  Plugin Support [dizzyatinnocraft](https://wordpress.org/support/users/dizzyatinnocraft/)
 * (@dizzyatinnocraft)
 * [1 week, 6 days ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18923954)
 * [@wppraesenz](https://wordpress.org/support/users/wppraesenz/)
 * > But, sorry, I do not know what to show you when it does not show as campaign
   > traffic in Matomo!?
 * In the visits log, on the left side, it would display campaign information if
   detected (eg, `Campaign Name: mycampaign`). This is what the visits log looks
   like: [https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?period=day&date=yesterday&segment=visitConvertedGoalId%3D%3D7&idSite=1&category=General_Visitors&subcategory=Live_VisitorLog](https://demo.matomo.cloud/index.php?module=CoreHome&action=index&idSite=1&period=day&date=yesterday#?period=day&date=yesterday&segment=visitConvertedGoalId%3D%3D7&idSite=1&category=General_Visitors&subcategory=Live_VisitorLog)
 * I want to do a test where we manually visit the page with campaign parameters(
   like the link you posted), then see what is recorded in Matomo.
 * > Premium plugins: What do you mean exactly? Something like WP Rocket?
 * Matomo provides premium plugins like these: [https://plugins.matomo.org/?wp=1](https://plugins.matomo.org/?wp=1),
   but if you have to ask then you’re not using them.
 * > I would not hesitate to give you the system report, but not here…if you gave
   > me an email address I will do that gladly per mail.
 * You can email the system report to dizzy (at) innocraft (dot) com (InnoCraft 
   is the company that builds Matomo).
 * > Could this ignorance of the suffix stem from a privacy option? Perhaps I changed
   > something here in direction of greater strictness!?
 * Yes, that’s definitely possible, in the past we’ve seen plugins like WordFence
   strip URL parameters or characters from URLs causing tracked data to look different.
 *  Thread Starter [wpprup](https://wordpress.org/support/users/wppraesenz/)
 * (@wppraesenz)
 * [1 week, 4 days ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18925100)
 * Thank you very much for caring. It seems, I have detected the problem: The compliance
   was too strict. I initially marked “Enforce compliance where possible”- this 
   probably shut off the detection of the campaign. This was probably the difference
   to my former installation. (I even had no menu item “visitor´s log” – and more
   visitor´s menu items were missing.) 
   Now the main and most important compliance
   items are still green and GDPR-conform, so I will go with this version. (I wonder
   why you did not ask this first, as “enforce compliance” is a matomo-native option…)
 *  Plugin Support [dizzyatinnocraft](https://wordpress.org/support/users/dizzyatinnocraft/)
 * (@dizzyatinnocraft)
 * [1 week, 4 days ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18925195)
 * Hi [@wppraesenz](https://wordpress.org/support/users/wppraesenz/), I’m glad to
   hear everything is working now. I’ll mark this as resolved, feel free to create
   a new issue if you need further help.

Viewing 7 replies - 1 through 7 (of 7 total)

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 * 7 replies
 * 2 participants
 * Last reply from: [dizzyatinnocraft](https://wordpress.org/support/users/dizzyatinnocraft/)
 * Last activity: [1 week, 4 days ago](https://wordpress.org/support/topic/google-ads-traffic/#post-18925195)
 * Status: resolved