Just stumbled across the same thing.
Is it possible to display the average rating in stars rather than text and at the same time display the snippet to search engines in the source code?
Also...Is there any way of putting this into the theme template. I can get some shortcodes in using the following <?php echo do_shortcode("[Shortcode]"); ?> but this only works if there are no other parameters. E.G. [RICH_REVIEWS_FORM] would probably work but not [RICH_REVIEWS_FORM category="foo"]
P.S. Absolutely fantastic plugin by the way. Have been looking for something like this for ages and was tearing my hair out as I tried using other ones.