GIF animation are distracting and disturb the UI of several orders of human interoperability. It’s always a better user experience to let viewers have control over any motion*. Marketers increase the danger of animation distracting when they use two or more animations close enough to each other that they’re likely to appear in the same viewing pane.
https://www.w3.org/WAI/standards-guidelines/wcag/new-in-21/ states: “Do not design content in a way that is known to cause seizures or physical reactions.” In general, GIFs are harmful for many classes of people, including attention-deficit/hyperactivity disorder, Vestibular Disorders (head injures), depression, bipolar disorder, Anxiety disorders or another mood disorder; as well as most easily distracted individuals. Some of us can not load plugins from your plugin repository due to not being able to scroll through the pages. The cause of their issue is animations/movement on the page which glues them to the image.
Thoughtless and frivolous uses of animated gifs can actually hurt the performance of your campaign. This happens most often when animation is added for animation’s sake, rather than used strategically to convey or support the message and to lead the recipient’s eyes to key content and calls-to-actions. https://blogs.oracle.com/marketingcloud/post/animated-gifs-best-uses-and-best-practices
Humans’ ability to perceive and process visual stimuli, known as a temporal beat, varies from person to person. Some people are naturally capable of perceiving very quick visual movement or changes. But as we age our temporal beat slows, making it more difficult to process quick visual stimuli.
From, Nielsen Norman Group [the] World Leaders in Research-Based User Experience: “Animation in UX must be unobtrusive, brief, and subtle. Use it for feedback, state-change and navigation metaphors, and to enhance signifiers. …In UX, motion and animation can be helpful and communicative, if used with restraint. Motion is most often appropriate as a form of subtle feedback for microinteractions, rather than to induce delight or entertain users. …Evolutionarily, the fact that we can detect a movement outside the center of our field of vision is, of course, an advantage: we can discern danger and protect ourselves. But that means that we are sensitive and prone to be distracted by any type of motion (meaningful or not). That’s why motion in user interfaces can easily become annoying: it’s hard to stop attending to it, and, if irrelevant to the task at hand, it can substantially degrade the user experience.”
Although “flashing” and “blinking” are sometimes used interchangeably, they are not the same. According to the W3C, blinking is a distraction problem, whereas flashing refers to content that occurs more than 3 times per second. https://www.w3.org/TR/UNDERSTANDING-WCAG20/seizure-does-not-violate.html
Three negative words (Annoying, Distracting, and Dull) were selected much more often when participants viewed emails that contained animated GIFs. Three positive words (Appealing, Clear, Fun) were selected much more often when participants viewed the variation of the email that did not contain animation.
Can we consider removing or limiting the play sequence of GIF animations from the WordPress repository, please. This would be highly respectful and more compliant to everyone using WP.
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