Support » Plugin: Yoast SEO » Focus Keyword Strategy for Webshop with Similar Products

  • Hi there,

    I was wondering what is the best keyword strategy when you’re running a shop. When your site is 100% content based it’s obvious you select the most relevant keyword for your post or page.

    But, what if you’re selling products in different variants from a pretty well-known brand? For example Nike shoes black/white/red/blue. Is your best keyword Nike, Nike shoes or Nike shoes black, etc. I also ask this because the combination and the order in which the variants occur are not always in line with title, URL, header, etc. And that leads to a lot of ” red no’s”.

    Please advise and share with me your best practices.

    Kind regards,

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