Testing some themes (including Twenty Twenty Three) with an existing website (local installation, so not accessible from the internet) I found each and every theme
a) added posts and pages
b) added images and/or other media
c) some also messed with my menus
After my opinion, a theme that is installed on an existing website with content, settings, menus etc. should never mess with those.
For that reason I suggest to implement a rule that a theme should ask before integrating sample data or may be even have these things in a separate plugin and offer to pull this automatically, but only do so if the user installing the theme agrees.
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