well, initially I just typed in “Ajax”, and you only show up on page 3.

I also tried Ajax scroll (and you are only in the 10th slot on page 1)

However, you can try any of the following:

ajax paging

ajax pagination

ajax infinite scroll (better, but still only slot 7)

ajax scroll (11th)

load more (3rd)

pagination (gave up, no results in first 5 results pages)

I think you can simply add tags to your plugin page as the author, right?

Some general feedback

As a regular WP site developer, the things I always look for when it comes to “free” plugins are:

How often updated. Not for the sake of updating, rather just to be kept current with latest WP. (I’m also pretty sure that if your tags match some other plugin, but yours is certified compatible with latest version of WP and theirs isn’t, then you will slot ahead of them in the search results).

How many unresolved support tickets. Unclosed tickets are an indication that the developer is not serious about the future of the plugin, or is not engaged with his/her users.

If the developer has a premium offering, because I think this adds to their motivation to develop further. A good developer always gives enough to make people happy, but is clever enough to withhold some of the really useful addons that people who understand their true usefulness won’t mind paying for.

I hate pushy advertising in the admin, because good products sell themselves.

Obviously the most important thing of all, is that the plugin does exactly what it is described to do.

In my book, you have ticked pretty much all of the boxes!

So the only thing I can say is that it’s a pity I didn’t find the plugin sooner! haha 🙂

Bit of keyword tagging will help others find you more easily, I’m sure.

(you might need to hire an intern to deal with the increase in interest, as I suspect you might begin see a lot more of it)..

(p.s, maybe worth tagging 1 or 2 keywords for your premium offering too? Like “Ajax caching”. I guess you don’t want to go too tag crazy, or you end up diluting the actual offering). Good luck with the future, I think you have a winner here.

This might help:

https://wordpress.org/plugins/about/readme.txt

This bit here:

Note that the readme.txt of the stable tag is the one that is considered the defining one for the plugin, so
if the /trunk/readme.txt file says that the stable tag is 4.3, then it is /tags/4.3/readme.txt that’ll be used
for displaying information about the plugin. In this situation, the only thing considered from the trunk readme.txt
is the stable tag pointer. Thus, if you develop in trunk, you can update the trunk readme.txt to reflect changes in
your in-development version, without having that information incorrectly disclosed about the current stable version
that lacks those changes — as long as the trunk’s readme.txt points to the correct stable tag.

If no stable tag is provided, it is assumed that trunk is stable, but you should specify “trunk” if that’s where
you put the stable version, in order to eliminate any doubt.

Currently you have no tags showing up in WP at all

Oops, I really don’t know how I missed that.. Sorry! 🙂 Feel like I wasted your time now, but that doesn’t change the fact the plugin is superb!

Sure.. I guess since WP.org plugins is a search engine, this is SEO, just a lot more localized that the traditional “Google” type of SEO.

With new(ish) WP, now we get all the plugins showing up in our own dashboard.

When did that start, was it 3.6.ish?

The plugins themselves tend to show up in the same order in our own Admin when searching, as they do in the repository search, and actually this conversation has now got me thinking too!

I don’t know enough about it in wp.org terms, and I guess there must be additional parameters like how many downloads, how many positive ratings, and I guess how many tags are the same as the actual keywords in the description..

I haven’t published any plugins yet, but I think my skills are gradually getting good enough that I might put something out fairly soon, and this stuff is good to think about..