Please note, that we use the PRO version of the plugin. The free version is quite limited compared to the PRO. So, this review might not be absolutely valid for every user. However, I still give 5 stars, since you can activate the PRO on a monthly basis which is very reasonable. Installation and setting up tests is a breeze. It’s absolutely intuitive, and I’ve never had to use the documentation. You can easily cancel and restart a subscription from the WP dashboard which is very handy. The free version is limited in terms of tests, goals and page views. 500 page views is ok for single standard tests like the color of a button or a headline. For the much more powerful tests a subscription is needed. We wanted to test the conversion with or without a trust badge. Setting up the test was a piece of cake. We chose the “theme” test (which will switch between themes) and set the goal to “Woocommerce purchase”. This was literally done in a couple of minutes, and the results seem to be very accurate. But again, notice that this is not available in the free version.
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