At first glance, when I first loaded the plugin, I was disappointed. The results are bare bone and is this all the plugin can do, I wondered. Then, after wandering around and trying several other plugins, I stumbled back and thought I would take another look.
When I spent some time reading the how-to, I realized the magic of the template system that the plugin provides. Essentially, by arranging the short-codes in the manner you want, you can get the look and feel that you want.
So, suppose you want to replicate the way Amazon shows the product page - with the large image on the left and the essential info on the right. You can achieve that with this plugin.
At the moment, I am very impressed with the plugin and my thanks to the author for the time and effort spent in developing the plugin.